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Advertising Agency
The most important page for your game on the internet is the Steam page. It will affect all conversions. A good page can yield a wishlist conversion rate of 10-15%, while a poor one may only achieve 1-2%.
We are the only agency in the world that conducts real A/B testing of Steam pages because we have a unique technology.
We will help create an effective Steam page.
We develop several positioning options for the game and implement them on Steam pages. Then we observe which page performs better.
The test takes place outside of Steam. We have a special service that creates Steam-like pages. It provides analytics that is not available on Steam, allowing you to analyze user behavior much more effectively.
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We create several pages, run ads on Twitter, Reddit, and Facebook, and within a few days, we know which page performs better. That page can then be used on Steam.
We review all existing research you have or conduct our own. We gather all possible data to improve the accuracy of the page creation.
To conduct an A/B test, we need to develop the game's positioning and implement it on the Steam page. If the client already has a game page, it will serve as version A, and we will create version B. If there is no page, we will develop two positioning options.
To do this, we need to analyze the game, its genre, competitors, and the audience. If you have conducted audience research before, especially if it was done with us, it will be very helpful.
Without understanding the people, the game, and the genre, nothing can be accomplished. Therefore, we gather all the information and analyze it.
After studying the game, the market, and the audience, we develop 2-3 positioning options that could attract attention and be effective.
Once we have all the input data, understand who the competitors are, identify our strengths, and know what the audience wants, we can create the positioning.
We come up with several options. If we are testing one, we choose what we believe is the strongest. The others can also be tested immediately or later.
We develop all the content for the pages, creating trailers, screenshots, GIFs, descriptions, and more.
Based on the chosen positioning, we start designing the page. We create all the basic elements, from the capsule to the description.
We can handle production on our side, but it can also be done by the client. When the game is in development and sharing builds is difficult, we often collaborate with the development team.
However, we come up with everything needed to fill the page and oversee the production.
We assemble the experimental pages, set up analytics services, and integrate yours if available.
We upload all materials to our service. We connect analytics services, which will allow us to create heatmaps of the page, obtain recordings of audience screens, and track where and how users click.
Once the pages are ready, we launch them, and now we can start driving traffic.
We prepare the creatives, set up campaigns in the advertising platforms, and launch them to the target audience of the game.
We prepare advertising materials and then launch them on Twitter, Reddit, and Facebook. We configure different targeting for various audience profiles. We test 5 creatives for each player group.
We run the ads, optimize them, and try to attract the most relevant users.
During this time, our pages collect statistics, and the experiment is underway.
We analyze the data obtained from the advertising platforms and our A/B testing service, preparing a report on the results. The winning page is then launched on Steam.
Once we have the required number of actions and users, we summarize the results. We examine key metrics, such as the wishlist conversion rate, as well as secondary metrics, like how users interacted with the page and what elements they engaged with.
We upload the winning page to Steam, and from that point on, you can focus on marketing without worry, as your page is guaranteed to deliver good conversions.
Once the research is complete, we can move forward: create the game's positioning, develop a new store page, or design a marketing plan to attract the audience.
You can continue to improve the page's performance. You can build new hypotheses, change screenshots, descriptions, alter the positioning, and try a different trailer.
All of this continues to enhance the page's performance. We recommend not stopping after the first test and continuing to seek improvements. This way, you can increase the page's conversion rate from 2% to 5%, and then to 8% or higher.
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We conduct one full A/B test with one positioning
Suitable if the marketing budget is not very large but you want to improve the Steam page.
We conduct a series of experiments to find the most converting page.
Number of positioning options
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1
positioning
2
positioning
Number of tests
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1
test
3
tests
Traffic budget
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$ 1 000
paid traffic
$ 2 000
paid traffic
Cost
Buy
Buy
We identify your potential audience, conduct testing, interviews, and mass surveys. Based on this, we create real player profiles and develop a motivation map for each.
We are the only ones in the world who conduct real A/B tests of Steam pages. We have special software for this.
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